Founders ship constantly, but customers only notice what gets announced. Most updates never make it to social media at all.
Turning shipping into visible momentum
Every release, integration, and improvement is a reason to post. Prospects see a product that is moving, and customers learn about features they would otherwise miss.
The problem is time. Writing a post for each network after each release competes with the next release.
Choosing what to automate
Automate the steady stream: changelog entries, new blog posts, and documentation updates. Write by hand the moments that need a story, such as a launch, a funding round, or a milestone.
Start with one source, such as the changelog, and expand once you trust the output.
Key takeaway
Automate the changelog, hand-write the launches, and post both from the same project.