Building in public works because of consistency. It stops working the week you are too busy shipping to post.
The build-in-public time trap
Indie hackers often run every channel themselves: X, LinkedIn, a Telegram group, maybe a TikTok. Posting the same update to each one is a small task that happens many times a week.
When a deadline hits, posting is the first thing to go, and the audience you have been building goes quiet with it.
A lightweight posting loop
Write updates once in zedgad and send them to every channel. Batch a few at the weekend and schedule them across the week.
If you have a changelog or blog, connect it through the webhook or API so shipped features are announced automatically, with no extra step.
Keeping costs low
Starter is $9 a month with unlimited posts. If you run several small products, Pro gives you 5 projects for $19.
X publishing is a separate add-on. If X is your main channel, factor that in. If not, you can skip it.
Key takeaway
Batch your updates, automate the changelog, and keep posting even in shipping weeks.