A new article only reaches the readers who already visit your site, unless something tells everyone else it exists.
Promote posts the moment they go live
Social shares are most useful while the post is new. Doing it by hand means remembering after every publish, writing the update, and attaching the image for each network.
With the zedgad WordPress plugin, publishing the post is the trigger. The title, summary, link, and featured image are sent to your connected channels straight away.
Setting up the WordPress plugin
Install and activate the plugin, paste the API key from your zedgad project, and choose which fields to send: title, summary, post URL, and featured image.
Not on WordPress? Ghost, static sites, and custom blogs can send the same fields through the zedgad webhook or API when an article is published.
Key takeaway
Let publishing the article be the trigger, and write a summary that works as a social post.