Metricool shines at analytics and reporting. If you rarely open the reports, a publishing-only tool may fit better.
Why people look for a Metricool alternative
Metricool combines planning, publishing, and detailed analytics. Users who mostly need publishing often find the interface busier than their workflow.
Others want posts to be triggered by their website or app rather than planned in a calendar.
What zedgad does differently
Zedgad focuses on getting content published: compose and schedule in the dashboard, or send content automatically through the WordPress plugin, webhook, or API.
Pricing is by project, from $9 to $99 a month, with unlimited posts. X publishing is an add-on.
What you give up
Zedgad does not include analytics, competitor tracking, or client reports. It has no free plan, though every plan has a 14-day trial.
If reporting is a core part of your work, keep Metricool or pair zedgad with a separate analytics tool.
Key takeaway
Choose zedgad if publishing is the job; keep Metricool if reporting is.