Repurposing is not posting the same thing more often. It is finding several ways into the same idea.
Find the angles in one piece
A single article or video usually holds several posts: the headline announcement, a surprising fact, a quote, a how-to step, and a question for your audience.
Write each one as a short standalone post that links back to the original. That gives you a week of posts from one piece of work.
Match the format to the platform
Text and links suit LinkedIn, X, Facebook, and Telegram. Short vertical video suits TikTok, Instagram, and YouTube. A longer insight can become a thread on X.
In zedgad, each repurposed post can go to the platforms that suit it, and the per-platform previews show how it will look.
Space them out
Publish the main announcement first, then schedule the other angles over the following days. Each one reminds people the original exists without repeating the same post.
Check which angles get the most response on each platform and use that to plan the next piece.
Key takeaway
Pull several angles out of one piece, match each to the right platforms, and spread them over the week.